Don’t Neglect
the Small Stuff:
Tips for Keeping Your Collection Engine
Running at Full Power
By David Schmidt
It’s accepted wisdom in management circles that applying the 80/20 rule to credit and collections is the best way to maximize cash flow. That is true to a point. However, many credit functions get in trouble because they are unable to simultaneously handle the small stuff quickly and efficiently while still concentrating on servicing their most important customers. When that happens, overall performance drops because of the mass of problems that will surely accumulate from the 80 percent of the receivables being under serviced. In particular, collection efforts suffer because too much time is being wasted putting out the fires that are burning holes in you’re A/R.
Identify Your Bottlenecks
The
problem is solved with systems, manual or automated, that facilitate the rapid
handling of small and mid-sized accounts.
Identifying A/R bottlenecks and then streamlining your procedures in
order to remove these impediments to productivity will return cash flow
dividends. There are any number of
things that can cause an A/R bottleneck, but they are all identified as activities
that provide relatively small returns for the time they consume. They also tend to be repetitive and clerical
in nature, which is why automation can be used so effectively. Collection automation has proven very
effective because of the productivity tools it provides. Portfolio-based credit analysis software
also provides benefits by accelerating the new customer and order approval
processes. However, you need not totally
automate to overcome your bottlenecks.
After identifying the bottlenecks in your system you can take steps to eliminate, or at least minimize their impact. Below are suggestions for handling four of the most common bottlenecks:
1. New Account Processing - It takes a lot of time to gather information, check references and analyze all the data. After going through all this, most accounts are then approved for open terms anyway. A simple solution is a greater reliance on credit scores for accounts that will be ordering small to moderate amounts. Though many credit pros dispute this, credit scores provide greater predictability of delinquency than one by one credit analysis. Relying primarily on scores saves the time spent checking credit references (though you should file them away if questions arise later) and analyzing every new account. You also save money, because credit bureaus charge less for credit scores than they do for full reports. Another solution is to hire an outside service bureau to handle new account processing.
2. Order Approval
- Many credit departments use the daily credit hold listing as a sort of
reminder queue for making collection calls.
The proof is in the fact that by the end of the day, most orders will
end up being released. The problem with
this habit is that while these accounts are being contacted for payment,
customers that owe more and are further past due are not being contacted. Obviously there is a point at which you must
hold up orders because of slow payment, but most companies set the bar far too
low. The solution is to raise the bar
so more orders are automatically approved.
Again, credit scores are useful in identifying the accounts that need to
be checked before shipment.
3. Small Dollar Collections - It is usually impossible to reach every customer by phone
every time they need to be contacted.
It is easier than ever, today, to generate correspondence on a PC and
then fax or mail the customer. The idea
is to find a way to do it en mass and
to do it as soon as accounts go pass due.
Remember that faxes and email are more effective then letters, and that
if the customers do not respond after two notices they will probably need a
phone call. Another way to save time is
to have a clerical employee generate this correspondence rather than a
collector or find an outsourcing partner to assume part of this burden.
4. Deductions -
Short payments have become pervasive and they are growing. If you do not have good systems for handling
them, they will eat up resources like nothing else. There are a number of ways to process deductions, but your system
should first of all isolate them. This
allows separate handling from other collection activities, possibly by an
outside service. In addition, deductions
need to be identified by type and quantified so that management can more
readily see their impact and work out system solution to prevent their
recurrence (most of your deductions result from things your company does).
Devote
More Time to Collections
Once
your bottlenecks are history, the time saved needs to be re-allocated to
contacting more delinquent accounts for payment. Eliminating bottlenecks thereby increases your collection
capacity whether or not you invest in credit and collection automation
software. As you devote more time to
making collection contacts cash flow will increase, past dues will diminish,
bad debts will decrease and fewer orders will bounce onto credit hold. In other words, fewer accounts will get
caught in your bottlenecks, giving you even more time to concentrate on your
top tier of accounts and bringing in the cash.
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